Reading Comprehension
试题详情
文章：
| Line | The fact that superior service can generate a |
| competitive advantage for a company does not | |
| mean that every attempt at improving service will | |
| create such an advantage. Investments in service, | |
| (5) | like those in production and distribution, must be |
| balanced against other types of investments on the | |
| basis of direct, tangible benefits such as cost | |
| reduction and increased revenues. If a company is | |
| already effectively on a par with its competitors | |
| (10) | because it provides service that avoids a damaging |
| reputation and keeps customers from leaving at an | |
| unacceptable rate, then investment in higher | |
| service levels may be wasted, since service is a | |
| deciding factor for customers only in extreme | |
| (15) | situations. |
| This truth was not apparent to managers of one | |
| regional bank, which failed to improve its | |
| competitive position despite its investment in | |
| reducing the time a customer had to wait for a | |
| (20) | teller. The bank managers did not recognize the |
| level of customer inertia in the consumer banking | |
| industry that arises from the inconvenience of | |
| switching banks. Nor did they analyze their service | |
| improvement to determine whether it would attract | |
| (25) | new customers by producing a new standard of |
| service that would excite customers or by proving | |
| difficult for competitors to copy. The only merit of | |
| the improvement was that it could easily be | |
| described to customers. |
题目：
The discussion of the regional bank in the second paragraph serves which of the following functions within the passage as a whole?
选项:
答案:
E
提问：
这篇文章我先后做了三遍。但是每一遍都是只对了一两个。下周六就考试了。很绝望。不知道阅读该怎么办。也练了有20多天了。还是没有长进。阅读一遇到难题就错一堆。
这篇文章我的理解是这样的:超级好的服务会为企业带来竞争优势，但是并不是所有提升服务的努力都能带来这种优势。然后举了个例子，像是在produ和distr上的服务投资，就需要权衡比较一下在直接可见资产上的投资。然后接着把开头的观点往细里说，如果一个公司已经在服务上比其他竞争者好了，那么再投资服务就浪费了。 第二段This truth就是开头的the fact,也就是说第二段也是举了一个regional bank的例子来说明有些时候在服务上的投资并不能起到好效果。 我这样读的文章逻辑不知道有没有问题。 在做细节题的时候错误非常多，定位不准确，但是我文章读的也很仔细，就是做不对。不知道该怎么办。请老师帮帮我。
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