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[Reading Comprehension]

试题详情

文章:

Line The fact that superior service can generate a
competitive advantage for a company does not
mean that every attempt at improving service will
create such an advantage. Investments in service,
(5) like those in production and distribution, must be
balanced against other types of investments on the
basis of direct, tangible benefits such as cost
reduction and increased revenues. If a company is
already effectively on a par with its competitors
(10) because it provides service that avoids a damaging
reputation and keeps customers from leaving at an
unacceptable rate, then investment in higher
service levels may be wasted, since service is a
deciding factor for customers only in extreme
(15) situations.
This truth was not apparent to managers of one
regional bank, which failed to improve its
competitive position despite its investment in
reducing the time a customer had to wait for a
(20) teller. The bank managers did not recognize the
level of customer inertia in the consumer banking
industry that arises from the inconvenience of
switching banks. Nor did they analyze their service
improvement to determine whether it would attract
(25) new customers by producing a new standard of
service that would excite customers or by proving
difficult for competitors to copy. The only merit of
the improvement was that it could easily be
described to customers.

题目:

The discussion of the regional bank in the second paragraph serves which of the following functions within the passage as a whole?

选项:

答案:

E

提问:

这篇文章我先后做了三遍。但是每一遍都是只对了一两个。下周六就考试了。很绝望。不知道阅读该怎么办。也练了有20多天了。还是没有长进。阅读一遇到难题就错一堆。 这篇文章我的理解是这样的:超级好的服务会为企业带来竞争优势,但是并不是所有提升服务的努力都能带来这种优势。然后举了个例子,像是在produ和distr上的服务投资,就需要权衡比较一下在直接可见资产上的投资。然后接着把开头的观点往细里说,如果一个公司已经在服务上比其他竞争者好了,那么再投资服务就浪费了。 第二段This truth就是开头的the fact,也就是说第二段也是举了一个regional bank的例子来说明有些时候在服务上的投资并不能起到好效果。 我这样读的文章逻辑不知道有没有问题。 在做细节题的时候错误非常多,定位不准确,但是我文章读的也很仔细,就是做不对。不知道该怎么办。请老师帮帮我。

解答:

点赞2
阅读768
解答: 王文静

提问:

这篇文章我先后做了三遍。但是每一遍都是只对了一两个。下周六就考试了。很绝望。不知道阅读该怎么办。也练了有20多天了。还是没有长进。阅读一遇到难题就错一堆。 这篇文章我的理解是这样的:超级好的服务会为企业带来竞争优势,但是并不是所有提升服务的努力都能带来这种优势。然后举了个例子,像是在produ和distr上的服务投资,就需要权衡比较一下在直接可见资产上的投资。然后接着把开头的观点往细里说,如果一个公司已经在服务上比其他竞争者好了,那么再投资服务就浪费了。 第二段This truth就是开头的the fact,也就是说第二段也是举了一个regional bank的例子来说明有些时候在服务上的投资并不能起到好效果。 我这样读的文章逻辑不知道有没有问题。 在做细节题的时候错误非常多,定位不准确,但是我文章读的也很仔细,就是做不对。不知道该怎么办。请老师帮帮我。

解答:

点赞2
阅读769
解答: 王文静老师

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