Line	In their study of whether offering a guarantee of
	service quality will encourage customers to visit a
	particular restaurant, Tucci and Talaga have found
	that the effect of such guarantees is mixed. For
(5)	higher-priced restaurants, there is some evidence
	that offering a guarantee increases the likelihood of
	customer selection, probably reflecting the greater
	financial commitment involved in choosing an
	expensive restaurant. For lower-priced restaurants,
(10)	where one expects less assiduous service, Tucci and
	Talaga found that a guarantee could actually have a
	negative effect: a potential customer might think that
	a restaurant offering a guarantee is worried about
	its service. Moreover, since customers understand a
(15)	restaurant’s product and know what to anticipate in
	terms of service, they are empowered to question its
	quality. This is not generally true in the case of skilled
	activities such as electrical work, where, consequently,
	a guarantee might have greater customer appeal.
(20)	For restaurants generally, the main benefit of
	a service guarantee probably lies not so much in
	customer appeal as in managing and motivating staff.
	Staff members would know what service standards
	are expected of them and also know that the success
(25)	of the business relies on their adhering to those
	standards. Additionally, guarantees provide some
	basis for defining the skills needed for successful
	service in areas traditionally regarded as unskilled,
	such as waiting tables.

    Frazier and Mosteller assert that medical research could be improved by a move toward larger, simpler clinical trials of medical treatments. Currently, researchers collect far more background information on patients than is strictly required for their trials—substantially more than hospitals collect-thereby escalating costs of data collection, storage, and analysis. Although limiting information collection could increase the risk that researchers will overlook facts relevant to a study, Frazier and Mosteller contend that such risk, never entirely eliminable from research, would still be small in most studies. Only in research on entirely new treatments are new and unexpected variables likely to arise.

    Frazier and Mosteller propose not only that researchers limit data collection on individual patients but also that researchers enroll more patients in clinical trials, thereby obtaining a more representative sample of the total population with the disease under study. Often researchers restrict study participation to patients who have no ailments besides those being studied. A treatment judged successful under these ideal conditions can then be evaluated under normal conditions. Broadening the range of trial participants, Frazier and Mosteller suggest, would enable researchers to evaluate a treatment's efficacy for diverse patients under various conditions and to evaluate its effectiveness for different patient subgroups. For example, the value of a treatment for a progressive disease may vary according to a patient's stage of disease. Patients' ages may also affect a treatment's efficacy.

Current feminist theory, in validating women’s own stories of their experience, has encouraged scholars of women’s history to view the use of women’s oral narratives as the methodology, next to the use of women’s written autobiography, that brings historians closest to the "reality" of women’s lives. Such narratives, unlike most standard histories, represent experience from the perspective of women, affirm the importance of women’s contributions, and furnish present-day women with historical continuity that is essential to their identity, individually and collectively.

Scholars of women’s history should, however, be as cautious about accepting oral narratives at face value as they already are about written memories. Oral narratives are no more likely than are written narratives to provide a disinterested commentary on events or people. Moreover, the stories people tell to explain themselves are shaped by narrative devices and storytelling conventions, as well as by other cultural and historical factors, in ways that the storytellers may be unaware of. The political rhetoric of a particular era, for example, may influence women’s interpretations of the significance of their experience. Thus a woman who views the Second World War as pivotal in increasing the social acceptance of women’s paid work outside the home may reach that conclusion partly and unwittingly because of wartime rhetoric encouraging a positive view of women’s participation in such work.

    Many scholars have theorized that economic development, particularly industrialization and urbanization, contributes to the growth of participatory democracy; according to this theory, it would seem logical that women would both demand and gain suffrage in ever greater numbers whenever economic development expanded their economic opportunities. However, the economic development theory is inadequate to explain certain historical facts about the implementation of women's suffrage. For example, why was women's suffrage, instituted nationally in the United States in 1920, not instituted nationally in Switzerland until the 1970's? Industrialization was well advanced in both countries by 1920: over 33 percent of American workers were employed in various industries, as compared to 44 percent of Swiss workers. Granted, Switzerland and the United States diverged in the degree to which the expansion of industry coincided with the degree of urbanization: only 29 percent of the Swiss population lived in cities of 10,000 or more inhabitants by 1920. However, urbanization cannot fully explain women's suffrage. Within the United States prior to 1920, for example, only less urbanized states had granted women suffrage. Similarly, less urbanized countries such as Cambodia and Ghana had voting rights for women long before Switzerland did. It is true that Switzerland's urbanized cantons (political subdivisions) generally enacted women's suffrage legislation earlier than did rural cantons. However, these cantons often shared other characteristics—similar linguistic backgrounds and strong leftist parties—that may help to explain this phenomenon.