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Ramirez: The film industry claims that pirated DVDs, which are usually cheaper than legitimate DVDs and become available well before a film's official DVD release date, adversely affect its bottom line. But the industry should note what the spread of piracy indicates: consumers want lower prices and faster DVD releases. Lowering prices of DVDs and releasing them sooner would mitigate piracy's negative effect on film industry profits.
The argument above relies on which of the following assumptions?
The automobile company announced that the average price of next year's models would decrease four-tenths of one percent, amounting to about $72, as compared with comparably equipped cars and trucks this year.
Line | Jon Clarks study of the effect of the modernization |
of a telephone exchange on exchange maintenance | |
work and workers is a solid contribution to a debate | |
that encompasses two lively issues in the history and | |
(5) | sociology of technology: technological determinism |
and social constructivism. | |
Clark makes the point that the characteristics of a | |
technology have a decisive influence on job skills and | |
work organization. Put more strongly, technology can | |
(10) | be a primary determinant of social and managerial |
organization. Clark believes this possibility has | |
been obscured by the recent sociological fashion, | |
exemplified by Bravermans analysis, that emphasizes | |
the way machinery reflects social choices. For | |
(15) | Braverman, the shape of a technological system is |
subordinate to the managers desire to wrest control | |
of the labor process from the workers. Technological | |
change is construed as the outcome of negotiations | |
among interested parties who seek to incorporate | |
(20) | their own interests into the design and configuration |
of the machinery. This position represents the new | |
mainstream called social constructivism. | |
The constructivists gain acceptance by | |
misrepresenting technological determinism: | |
(25) | technological determinists are supposed to believe, |
for example, that machinery imposes appropriate | |
forms of order on society. The alternative to | |
constructivism, in other words, is to view technology | |
as existing outside society, capable of directly | |
(30) | influencing skills and work organization. |
Clark refutes the extremes of the constructivists | |
by both theoretical and empirical arguments. | |
Theoretically he defines technology in terms of | |
relationships between social and technical variables. | |
(35) | Attempts to reduce the meaning of technology to |
cold, hard metal are bound to fail, for machinery is | |
just scrap unless it is organized functionally and | |
supported by appropriate systems of operation and | |
maintenance. At the empirical level Clark shows how | |
(40) | a change at the telephone exchange from |
maintenance-intensive electromechanical switches | |
to semielectronic switching systems altered work | |
tasks, skills, training opportunities, administration, | |
and organization of workers. Some changes Clark | |
(45) | attributes to the particular way management and |
labor unions negotiated the introduction of the | |
technology, whereas others are seen as arising from | |
the capabilities and nature of the technology itself. | |
Thus Clark helps answer the question: When is | |
(50) | social choice decisive and when are the concrete |
characteristics of technology more important? |