Line | Behind every book review there are two key figures: |
| a book review editor and a reviewer. Editors decide |
| whether a book is reviewed in their publication, when |
| the review appears, how long it is, and who writes the |
(5) | review. |
| When many periodicals feature the same books, |
| this does not prove that the editors of different |
| periodicals have not made individual decisions. |
| Before publication, editors receive news releases and |
(10) | printer’s proofs of certain books, signifying that the |
| publishers will make special efforts to promote these |
| books. They will be heavily advertised and probably |
| be among the books that most bookstores order in |
| quantity. Not having such books reviewed might give |
(15) | the impression that the editor was caught napping, |
| whereas too many reviews of books that readers will |
| have trouble finding in stores would be inappropriate. |
| Editors can risk having a few of the less popular |
| titles reviewed, but they must consider what will be |
(20) | newsworthy, advertised, and written about elsewhere. |
| If these were the only factors influencing editors, |
| few books that stand little chance of selling well would |
| ever be reviewed. But editors feel some concern |
| about what might endure, and therefore listen to |
(25) | literary experts. A generation ago, a newspaper used |
| a brilliant system of choosing which books to feature. |
| The book review editor sent out a greater number of |
| books than reviews he actually intended to publish. |
| If a review was unenthusiastic, he reasoned that the |
(30) | book was not important enough to be discussed |
| immediately, and if good reviews of enough other |
| books came in, the unenthusiastic review might never |
| be printed. The unenthusiastic reviewers were paid |
| promptly anyway, but they learned that if they wanted |
(35) | their material to be printed, it was advisable to be |
| kind. |
| Most editors print favorable and unfavorable |
| reviews; however, the content of the review may be |
| influenced by the editor. Some editors would actually |
(40) | feel that they had failed in their responsibility if they |
| gave books by authors they admired to hostile critics |
| or books by authors they disapproved of to critics |
| who might favor them. Editors usually can predict who |
| would review a book enthusiastically and who would |
(45) | tear it to shreds. |