Among the myths taken as fact by the environmental managers of most corporations is the belief that environmental regulations affect all competitors in a given industry uniformly. In reality, regulatory costs—and therefore compliance—fall unevenly, economically disadvantaging some companies and benefiting others. For example, a plant situated near a number of larger noncompliant competi tors is less likely to attract the attention of local regulators than is an isolated plant, and less attention means lower costs. Additionally, large plants can spread compliance costs such as waste treatment across a larger revenue base; on the other hand, some smaller plants may not even be subject to certain provisions such as permit or reporting requirements by virtue of their size. Finally, older production technologies often continue to generate toxic wastes that were not regulated when the technology was first adopted. New regulations have imposed extensive compliance costs on companies still using older industrial coal-fired burners that generate high sulfur dioxide and nitrogen oxide outputs, for example, whereas new facilities generally avoid processes that would create such waste products. By realizing that they have discretion and that not all industries are affected equally by environmental regulation, environmental managers can help their companies to achieve a competitive edge by anticipating regulatory pressure and exploring all possibilities for addressing how changing regulations will affect their companies specifically.

    In 1994, a team of scientists led by David Mckay began studying the meteorite ALH84001, which had been discovered in Antarctica in 1984. Two years later, the McKay team announced that ALH84001, which scientists generally agree originated on Mars, contained compelling evidence that life once existed on Mars. This evidence includes the discovery of organic molecules in ALH84001,the first ever found in Martian rock. Organic molecules-complex, carbon based compounds-form the basis for terrestrial life. The organic molecules found in ALH84001 are polycyclic aromatic hydrocarbons, or PAH's. When microbes die, their organic material often decays into PAH's.

    Skepticism about the McKay team's claim remains, however. For example,ALH84001 has been on earth for 13,000 years, suggesting to some scientists that its PAH's might have resulted from terrestrial contamination. However, McKay's team has demonstrated that the concentration of PAH's increases as one looks deeper into ALH84001, contrary to what one would expect from terrestrial contamination. The skeptic's strongest argument, however, is that processes unrelated to organic life can easily produce all the evidence found by McKay' steam, including PAH's. For example, star formation produces PAH's. Moreover, PAH's frequently appear in other meteorites, and no one attributes their presence to life processes. Yet McKay's team notes that the particular combination of PAH's in ALH84001 is more similar to the combinations produced by decaying organisms than to those originating form nonbiological processes.