The sloth bear, an insect-eating animal native to Nepal, exhibits only one behavior that is truly distinct from that of other bear species: the females carry their cubs (at least part-time) until the cubs are about nine months old, even though the cubs can walk on their own at six months. Cub-carrying also occurs among some other myrmecophagous (ant-eating) mammals; therefore, one explanation is that cub-carrying is necessitated by myrmecophagy, since myrmecophagy entails a low metabolic rate and high energy expenditure in walking between food patches. However, although polar bears' locomotion is similarly inefficient, polar bear cubs walk along with their mother. Furthermore, the daily movements of sloth bears and American black bears—which are similar in size to sloth bears and have similar-sized home ranges— reveal similar travel rates and distances, suggesting that if black bear cubs are able to keep up with their mother, so too should sloth bear cubs.

    An alternative explanation is defense from predation. Black bear cubs use trees for defense, whereas brown bears and polar bears, which regularly inhabit treeless environments, rely on aggression to protect their cubs. Like brown bears and polar bears (and unlike other myrmecophagous mammals, which are noted for their passivity), sloth bears are easily provoked to aggression. Sloth bears also have relatively large canine teeth, which appear to be more functional for fighting than for foraging. Like brown bears and polar bears, sloth bears may have evolved in an environment with few trees. They are especially attracted to food-rich grasslands; although few grasslands persist today on the Indian subcontinent, this type of habitat was once widespread there. Grasslands support high densities of tigers, which fight and sometimes kill sloth bears; sloth bears also coexist with and have been killed by tree-climbing leopards, and are often confronted and chased by rhinoceroses and elephants, which can topple trees. Collectively these factors probably selected against tree-climbing as a defensive strategy for sloth bear cubs. Because sloth bears are smaller than brown and polar bears and are under greater threat from dangerous animals, they may have adopted the extra precaution of carrying their cubs. Although cub-carrying may also be adoptive for myrmecophagous foraging, the behavior of sloth bear cubs, which climb on their mother's back at the first sign of danger, suggests that predation was a key stimulus.

    Extensive research has shown that the effects of short-term price promotions on sales are themselves short-term. Companies' hopes that promotions might have a positive aftereffect have not been borne out for reasons that researchers have been able to identify. A price promotion entices only a brand's long-term or "loyal" customers; people seldom buy an unfamiliar brand merely because the price is reduced. They simply avoid paying more than they have to when one of their customary brands is temporarily available at a reduced price. A price promotion does not increase the number of long-term customers of a brand, as it attracts virtually no new customers in the first place. Nor do price promotions have lingering aftereffects for a brand, even negative ones such as damage to a brand's reputation or erosion of customer loyalty, as is often feared.

    So why do companies spend so much on price promotions? Clearly price promotions are generally run at a loss, otherwise there would be more of them. And the bigger the increase in sales at promotion prices, the bigger the loss. While short-term price promotions can have legitimate uses, such as reducing excess inventory, it is the recognizable increase in sales that is their main attraction to management, which is therefore reluctant to abandon this strategy despite its effect on the bottom line.