Argument Essay
试题详情
题目：
Read the statement and the instructions that follow it,and then make any notes that will help you plan your response.Begin typing your response in the box at the bottom of the screen.
The following appeared in a memorandum from the vice president of Road Food, an international chain of fast-food restaurants.
"This past year, we spent almost as much on advertising as did our main competitor, Street Eats, which has fewer restaurants than we do. Although it appeared at first that our advertising agency had created a campaign along the lines we suggested, in fact our total profits were lower than those of Street Eats. In order to motivate our advertising agency to perform better, we should start basing the amount that we pay it on how much total profit we make each year"
Discuss how well reasoned.., etc.
The following appeared in a memorandum from the vice president of Road Food, an international chain of fast-food restaurants.
"This past year, we spent almost as much on advertising as did our main competitor, Street Eats, which has fewer restaurants than we do. Although it appeared at first that our advertising agency had created a campaign along the lines we suggested, in fact our total profits were lower than those of Street Eats. In order to motivate our advertising agency to perform better, we should start basing the amount that we pay it on how much total profit we make each year"
Discuss how well reasoned.., etc.
选项:
答案:
提问：
1. ROAD FOOD和STREET EATS 不具可比性， STREET EATS主卖零食，ROAD FOOD主卖正餐
2. 不能用PROFIT来衡量ADVERTISING的成效，有可能ADVERTISING的效果很好，REVENUE有很大的提高，但是成本增加，所以PROFIT减少
3. PAST YEAR的结果并不能反应未来，也许ADVERTISING对人类消费行为的影响是一段过程，需要时间的积累，今年没有明天提高，说不定下一年就爆发。不能擅自改变计划，在没有确定的条件下。
4. COST并不是刻意使ADVERTISING AGENCY PERFORM BETTER的原因，而是两者之间的UNDERSTANDING AND COOPERATION,应该加强交流。
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