Which of the following, if true, most logically completes the argument?

Some dairy farmers in the province of Takandia want to give their cows a synthetic hormone that increases milk production. Many Takandians, however, do not want to buy milk from cows given the synthetic hormone. For this reason Takandia's legislature is considering a measure requiring milk from cows given the hormone to be labeled as such. Even if the measure is defeated, dairy farmers who use the hormone will probably lose customers, since __________.