| Line | The expenses related to sponsoring a |
| (2) | conference can be immense. An organization |
| (3) | sponsoring a conference can recoup these |
| (4) | expenses through registration fees and |
| (5) | partnership with the host hotel. As part of the |
| (6) | partnership, the host hotel sets aside a block |
| (7) | of rooms for conference attendees, with rooms |
| (8) | available at a slightly higher-than-normal rate. |
| (9) | While most conference attendees prefer to |
| (10) | stay in the host hotel, they often follow an |
| (11) | alternate strategy to avoid the extra cost of |
| (12) | reserving a room within the block at the host |
| (13) | hotel. Some attendees reserve rooms outside |
| (14) | the host hotel—the ROHH strategy. Others |
| (15) | reserve rooms outside the block— the ROB |
| (16) | strategy. |
| (17) | Conference sponsors have succeeded in |
| (18) | countering these strategies by increasing the |
| (19) | conference registration fee by a fixed amount |
| (20) | and then offering an equivalent registration fee |
| (21) | discount to attendees who reserve rooms in the |
| (22) | block. A study has shown that if this registration |
| (23) | discount is equal to at least half the potential |
| (24) | savings of an attendee's particular cost-saving |
| (25) | strategy, the attendee is much more likely to |
| (26) | reserve a room within the block. |