Reading Comprehension
试题详情
文章：
| Line | Much research has been devoted to investigating |
| what motivates consumers to try new products. | |
| Previous consumer research suggests that both the | |
| price of a new product and the way it is advertised | |
| (5) | affect consumers’ perceptions of the product’s |
| performance risk (the possibility that the product will | |
| not function as consumers expect and/or will not | |
| provide the desired benefits). Some of this research | |
| has concluded that a relatively high price will reduce | |
| (10) | a consumer’s perception of the performance risk |
| associated with purchasing a particular product, | |
| while other studies have reported that price has little | |
| or no effect on perceived performance risk. These | |
| conflicting findings may simply be due to the nature | |
| (15) | of product advertisements: a recent study indicates |
| that the presentation of an advertised message has a | |
| marked effect on the relationship between price and | |
| perceived performance risk. | |
| Researchers have identified consumers’ perception | |
| (20) | of the credibility of the source of an advertised |
| message—i.e., the manufacturer—as another factor | |
| affecting perceived performance risk: one study | |
| found that the greater the source credibility, the lower | |
| the consumer’s perception of the risk of purchasing | |
| (25) | an advertised new product. However, past research |
| suggests that the relationship between source | |
| credibility and perceived performance risk may be | |
| more complex: source credibility may interact with | |
| price in a subtle way to affect consumers’ judgments | |
| (30) | of the performance risk associated with an advertised |
| product. |
题目：
The passage is primarily concerned with
选项:
A、challenging the implications of previous research into why consumers try new products
B、suggesting new marketing strategies for attracting consumers to new products
C、reconciling two different views about the effect of price on consumers’ willingness to try new products
D、describing a new approach to researching why consumers try new products
E、discussing certain findings regarding why consumers try new products
答案:
E
提问：
请教张慧雯老师，紧接着上一题我请教您的The passage is primarily concerned with提问，这题我的思路是： Much research has been devoted to investigating what motivates consumers to try new products. Previous consumer research suggests了什么什么，然后第二段 study found that the greater the source credibility, the lower the consumer’s perception of the risk of purchasingan advertised new product. 发现了一个新的东西，然后又转折However, past research suggests that 什么什么，然后我就选了a，因为这道题是紧挨着上一题问的，所以可以结合上一题的共性问题一起解答，麻烦老师了
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提问：
老师好，选了B，觉得E的why consumers try new products不太对，原文的意思是what motivates consumers to try new products~
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