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[Reading Comprehension]
试题详情
文章：
The fact that superior service ca n generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to. wait for a teller, The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers.
This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to. wait for a teller, The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers.
题目：
The passage suggests which of the following about service provided by the regional bank prior to its investment in enhancing that service?
选项:
A、It enabled the bank to retain customers at an acceptable rate.It threatened to weaken the bank's competitive position with respect to other regional banks.
B、It had already been improved after having caused damage to the bank's reputation in the past.
C、It was slightly superior to that of the bank's regional competitors.
D、It needed to be improved to attain parity with the service provided by competing banks.
答案:
A
提问：
请问第二段和第一段的段间关系是什么？ 第二段开头的this truth was not apparent to managers 我没明白这句话，这个银行经理投资了也没有获得优势那么不应该是符合上面阐述的事实吗？那应该很明显呀， not apparent即不明显，感觉逻辑就走不下去了，请老师解答
解答：
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提问：
老师，我想接着上次的提问追问下，您说this truth应该指的是第一段的主旨或者细节，细节也是为了支持主旨，所以truth就往主旨上靠，但这题是怎么才能在不看第一段后半部分细节的情况下就选出A呢？我做的时候A对我来说是无关项，因为第一段后半部分直接跳读了，无法推出retain customer at a ...，即使this truth 和主旨方向一直，还是很难在不看细节的情况下推出A选项的内容啊
解答：
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提问：
麻烦慧雯老师帮我看下这篇文章跳读的改进的地方，有个疑问就是第一段if后面那些都跳读过去了，导致我做这题的时候完全没想到向前找，读文章的时候也看到this这个词了，但做题的时候完全没注意到this这个暗示，因为一般读文章的时候，this经常出现，一般看到就当下沉细节不当回事了，怎么纠正思路呢？谢谢老师！
解答：
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阅读2841
提问：
请问第二段和第一段的段间关系是什么？ 第二段开头的this truth was not apparent to managers 我没明白这句话，这个银行经理投资了也没有获得优势那么不应该是符合上面阐述的事实吗？那应该很明显呀， not apparent即不明显，感觉逻辑就走不下去了，请老师解答
解答：
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阅读2935
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