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[Critical Reasoning]

试题详情

题目:

Advertising by mail has become much less effective, with fewer consumers responding. Because consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all offers without considering them. Thus, an effective way for corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising, thereby cutting down on the amount of junk mail each consumer receives.

Which of the following, if true, would most support the recommendation above?

选项:

A、There are cost-effective means by which corporations that currently advertise by mail could improve response rates.
B、Many successful corporations are already carefully targeting the individuals to whom they mail advertising.
C、Any consumer who, immediately after receiving an advertisement by mail, merely glances at it is very likely to discard it.
D、Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response rate for such mail.
E、Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising.

答案:

E

提问:

我想问一下英吉老师这道题的B选项,如果将B选项改成:许多成功的公司已经做了这个事儿,并且成功提高了回复率。老师那这样的话B选项是对的吗?successful corporation算是所有公司的子集吗?

解答:

点赞1
阅读9798
解答: 胡凡

提问:

请教老师两个问题: 1. 为什么在这一题中,B选项的successful company不能当做和原文公司的同类比较?而在OG18 的569题 和 OG18的 589题,正确选项都可以通过支持与原文类似的东西 来支持原文呢?(而且这两题中,都没有明确点出:原文和所类比的事物联系之处) 如何判断:什么时候可以进行这样的同类比较,什么时候不行? 2. 此题中,正确答案E,说的是targeted advertisement和 other forms of theadvertising的比较,而原文中,是targeted advertising和 non targeted advertising 的比较,为何这是正确的呢?

解答:

点赞1
阅读9936
解答: 胡凡老师

提问:

我想问一下英吉老师这道题的B选项,如果将B选项改成:许多成功的公司已经做了这个事儿,并且成功提高了回复率。老师那这样的话B选项是对的吗?successful corporation算是所有公司的子集吗?

解答:

点赞1
阅读9799
解答: 胡凡老师

提问:

这题为啥不能选A 另外,为啥E是正确答案。 原文是说,在mail advertising这个范畴内,使用targeted方式能提高response rate。 而E是将targeted mail advertising的response rate与other forms of advertising比。也就是说,对比的范畴扩大了。 比如mail整体的response是10%,targeted mail也是10%,other forms advertising是1%。这样就不能够支持targeted mail会比mail总体会高。 因此,我不是很理解,请老师解释。

解答:

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阅读9746
解答: 胡凡老师

提问:

请把文章理下,我选的D

解答:

点赞1
阅读9720
解答: 郭培月老师

提问:

我选的B 虽然E更有道理。但是B也说了successful啊

解答:

点赞0
阅读9662
解答: 金栩竹老师

提问:

我把整个做题思路放这里,老师请语音解答下吧,可以文字辅助,谢谢!逻辑链:为了提高邮件广告反馈率,应该好好去定位该给谁发。问题问的是下面选项要选一个能支持这个建议的。所以,选项应该反映的是-这个建议可以导致反馈率是上升的。我对每个选项的理解:A 成本效益手段能提高反馈率。所答-非所问。跟推荐的内容--如何锁定人群--无关。 B 很多成功企业已经用该企业的这个方法去做了--仔细定位个体 (成功怎么定义的,没有标准,是反馈率高了就成功吗?不见得。所以成功企业未必反馈率高,因此不见得说明这个企业照做了,能达到反馈率高的这个结果)杀--对比OG正确答案的思路:OG说B错的原因: This could be equally true for targeted and untargeted mail advertising, so it does not suggest that the former is more effective.这一块儿请老师帮我理一理,怎么理解出题人要表达的意思杀掉B?谢谢! C 任何一个人,收到广告邮件,立马删除。杀 D 改善广告内容质量并且经过仔细定位再发,能提升反馈率。留下 --错选原因是——这里更要关注的是仔细定位,而不是广告的quality。语义中心和原文拧了。

解答:

点赞0
阅读9768
解答: 郭培月老师

提问:

不明白为什么B不行, 正确答案是E

解答:

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阅读9732
解答: sysadmin老师

提问:

这题我第一轮就排除了E,觉得E出现了other forms of advertising,还跟mail advertising比较了,可文章中完全没有提到过,怎么会选E?请老师解答一下,实在费解

解答:

点赞-1
阅读9731
解答: sysadmin老师

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