The primary purpose of the passage is to_第二段应该是对第一段的转折，提出不一样的观点。为什么不能是D出国考试答疑器_GMAT

[Reading Comprehension]

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文章：

Line	According to economic signaling theory,
	consumers may perceive the frequency with
	which an unfamiliar brand is advertised as a cue
	that the brand is of high quality. The notion that
(5)	highly advertised brands are associated with
	high-quality products does have some empirical
	support. Marquardt and McGann found that
	heavily advertised products did indeed rank high
	on certain measures of product quality. Because
(10)	large advertising expenditures represent
	a significant investment on the part of a
	manufacturer, only companies that expect to
	recoup these costs in the long run, through
	consumers’ repeat purchases of the product,
(15)	can afford to spend such amounts.
	However, two studies by Kirmani have found
	that although consumers initially perceive expensive
	advertising as a signal of high brand quality,
	at some level of spending the manufacturer’s
(20)	advertising effort may be perceived as unreasonably
	high, implying low manufacturer confidence in
	product quality. If consumers perceive excessive
	advertising effort as a sign of a manufacturer’s
	desperation, the result may be less favorable
(25)	brand perceptions. In addition, a third study by
	Kirmani, of print advertisements, found that the
	use of color affected consumer perception of
	brand quality. Because consumers recognize that
	color advertisements are more expensive than
(30)	black and white, the point at which repetition of an
	advertisement is perceived as excessive comes
	sooner for a color advertisement than for a blackand-
	white advertisement.

题目：

The primary purpose of the passage is to

选项:

A、present findings that contradict one explanation for the effects of a particular advertising practice

B、argue that theoretical explanations about the effects of a particular advertising practice are of limited value without empirical evidence

C、discuss how and why particular advertising practices may affect consumers’ perceptions

D、contrast the research methods used in two different studies of a particular advertising practice

E、explain why a finding about consumer responses to a particular advertising practice was unexpected

提问：

第二段应该是对第一段的转折，提出不一样的观点。为什么不能是D

解答：

阅读748

解答：张慧雯

提问：

第二段应该是对第一段的转折，提出不一样的观点。为什么不能是D

解答：

阅读749

解答：张慧雯老师

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