| Line | Ecoefficiency (measures to minimize environmental |
| impact through the reduction or elimination of waste | |
| from production processes) has become a goal for | |
| companies worldwide, with many realizing significant | |
| (5) | cost savings from such innovations. Peter Senge and |
| Goran Carstedt see this development as laudable | |
| but suggest that simply adopting ecoefficiency | |
| innovations could actually worsen environmental | |
| stresses in the future. Such innovations reduce | |
| (10) | production waste but do not alter the number of |
| products manufactured nor the waste generated | |
| from their use and discard; indeed, most companies | |
| invest in ecoefficiency improvements in order to | |
| increase profits and growth. Moreover, there is no | |
| (15) | guarantee that increased economic growth from |
| ecoefficiency will come in similarly ecoefficient | |
| ways, since in todays global markets, greater profits | |
| may be turned into investment capital that could easily | |
| be reinvested in old-style eco-inefficient industries. | |
| (20) | Even a vastly more ecoefficient industrial system |
| could, were it to grow much larger, generate more | |
| total waste and destroy more habitat and species | |
| than would a smaller, less ecoefficient economy. | |
| Senge and Carstedt argue that to preserve the global | |
| (25) | environment and sustain economic growth, |
| businesses must develop a new systemic approach | |
| that reduces total material use and total accumulated | |
| waste. Focusing exclusively on ecoefficiency, which | |
| offers a compelling business case according to | |
| (30) | established thinking, may distract companies from |
| pursuing radically different products and business | |
| models. |
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