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[Critical Reasoning]
试题详情
题目：
Manufacturers issue cents-off coupons to get consumers to try their brand of product with the hope that the consumers who try their brand will switch their brand loyalty. So in the initial marketing of their new brand X, Hartman Industries should issue cents-off coupons, thereby attracting a large segment of potential consumers as loyal customers.
Which of the following, if true, casts the most serious doubt on the likelihood that the marketing strategy recommended above will have the result that is claimed?
选项:
A、Many consumers are unlikely to try new brands of products unless offered an inducement to do so.
B、The consumers whose purchases are strongly influenced by cents-off coupons tend not to become loyal customers of any particular brand.
C、Many grocery stores attract customers by doubling the face value of manufacturer's coupons.
D、Typically less than one-third of the coupons issued by a manufacturer are redeemed by consumers.
E、A marketing campaign that uses cents-off coupons is most effective when combined with a television advertising campaign.
答案:
B
提问：
想请问一下英吉老师。这道题的B选项不是否定了原文已给事实吗？当时觉得原文说公司希望coupon可以switch brand loyalty，但B直接说coupon并不会让顾客变得loyalty。可以理解B很直接驳斥了原文，但对于选项是否否定了原文已给事实感到很困惑。
比如OG 716说“some analysts have hypothesized that increased competition between employers for employees with college degrees drove up income for such employees.” 当时老师说E选项“during the 1980s there were some employees with no college degrees who earned incomes comparable to the top incomes earned by employees with a college degree”是否定了原文事实。那这个道理在这道题的B和原文之间为什么就适用了呢？
还有就是D说如果三分之一不到的coupon都没被用，甚至连购买尝试这个行为都没有，不就更加和loyalty没关系了吗？这个不是刨祖坟吗？
谢谢老师
解答：
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提问：
想请问一下英吉老师。这道题的B选项不是否定了原文已给事实吗？当时觉得原文说公司希望coupon可以switch brand loyalty，但B直接说coupon并不会让顾客变得loyalty。可以理解B很直接驳斥了原文，但对于选项是否否定了原文已给事实感到很困惑。
比如OG 716说“some analysts have hypothesized that increased competition between employers for employees with college degrees drove up income for such employees.” 当时老师说E选项“during the 1980s there were some employees with no college degrees who earned incomes comparable to the top incomes earned by employees with a college degree”是否定了原文事实。那这个道理在这道题的B和原文之间为什么就适用了呢？
还有就是D说如果三分之一不到的coupon都没被用，甚至连购买尝试这个行为都没有，不就更加和loyalty没关系了吗？这个不是刨祖坟吗？
谢谢老师
解答：
点赞0
阅读1636
提问：
这道题感觉B很生硬地驳斥，为什么D不能选？D意思是少量的人会用优惠券，难道不是说明这个优惠券与忠诚度无关吗？
解答：
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阅读1641
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